This module takes up the demographics of gun ownship, the Great Gun Buying Spree of 2020+, and the changing face of American gun owners.
We know from many surveys over a long period of time that the statistically average legal gun owner is a middle-aged, politically conservative, married, white man from a rural area in the South or Mountain West. Basically, the main characters from TV’s “Duck Dynasty.”
But one of the problems with averages is they hide diversity. The average American, after all, has one testicle.
As we see in this module, compared to Gun Culture 1.0, Gun Culture 2.0 is younger and more female, more racially and sexually diverse, more urban and suburban, and more attracted to handguns for self-defense. New and non-traditional buyers in the Great Gun Buying Spree of 2020+ made this abundantly clear and scholarship on gun owners is beginning to catch up.
