Race, BLM, Gun Ownership, and Views of January 6 Protesters (Light Over Heat #39)

A colleague, Ryan Jerome Lecount of Hamline University, pointed me to a recently published study of how race, support for Black Lives Matter, and gun ownership shape people’s views of protesters at the U.S. Capitol on January 6, 2021.

The results are interesting and complex and complement a few previous videos on this channel (see below).

I’m interested to hear others’ thoughts on these findings, particularly whether the findings seem generalizable from this limited sample.

Other “Light Over Heat Videos” I reference in this video are:

New “Light Over Heat” videos are released on YouTube every Wednesday, so please surf over to my YouTube channel and SUBSCRIBE to follow, RING THE BELL to receive notifications, and SHARE so others can learn about this work.

Gun Curious Podcaster Update

I recently received an update from the gun curious podcaster I spoke with earlier this year. He has now taken a 4-hour basic handgun course (with live fire) and plans to take additional courses then apply for his New Jersey firearm license. His is an increasingly common story. As before, I encourage you to check out the podcast for insight into his perspective (more than mine).


The animating idea of this blog is to speak (primarily) to those who are neither totally bought into the idea of guns nor totally opposed to it. That is, to the gun curious.

I recently had the opportunity to chat with just such a person. Mark McNease is a politically liberal gay man living in rural NJ. Mark found me because he is a member of the Liberal Gun Club (LGC), which syndicates this blog. He is a member of the LGC even though he is not a gun owner. Mark is part of roughly 1/3 of the population who don’t currently own guns but don’t rule them out. He is gun curious.

Mark recorded our conversation for his podcast, One Thing or Another (16 February 2022).

This is a very informative podcast not so much because of my answers but because of the host’s questions. A lot of people out there have the same questions about guns and gun culture as Mark, so I hope I answered them well.

Call for Papers on “Firearm Markets, Marketing, and Society”

I have published a few articles/book chapters on gun advertising. My first was an analysis of the rise of Gun Culture 2.0 as reflected in The American Rifleman. I replicated that study using Guns magazine. And most recently examined the portrayal of women (and men) in the Rifleman. If we expand from advertising per se to the marketing of Gun Culture 2.0, then I can add my study of the USCCA’s Concealed Carrry Expo to the list.

Because most analyses of gun advertising are impressionistic (and politically motivated), I get quite a few calls from the media about it. Although I welcome the opportunity to correct misunderstandings about the content and effect of gun ads (e.g., Bushmaster’s “Man Card” campaign), I welcome even more a recent “call for papers” I received from a marketing professor, Terrence Witkowski.

Witkowski is guest editing a special issue of the Journal of Macromarketing on “Firearm Markets, Marketing, and Society.” See the full call for papers. The submission deadline is 28 February 2023.

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Light Over Heat #33: The Professor Reviews 4 Books on the NRA

In this week’s Light Over Heat video, I discuss four books on the National Rifle Association (NRA) in light of two persistent myths.

First, that the NRA was a benign, apolitical sportsmans organization prior to the Revolt at Cincinnati in 1977.

Second, that the NRA is “the most powerful lobby in America.” A PBS Frontline episode in 2020 managed to highlight both.

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Light Over Heat #32: Talkin’ ‘Bout an Insurrection

After the January 6th storming of the US Capitol Building, I knew that gun owners and gun culture would be blamed. But from the start I have questioned how widely gun owners in general supported this clumsy coup.

In this week’s Light Over Heat video I consider some recent survey data that addresses the question of gun owner support for the storming of the Capitol Building, and for political violence more generally.

Thumbnail image: TapTheForwardAssist, CC BY-SA 4.0 via Wikimedia Commons

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Light Over Heat #31: The Diversity and (Possible) Future of American Gun Culture

In this week’s Light Over Heat video I discuss diversity in American gun culture, both the diversity of different gun subcultures that exist today beyond the self-defense-oriented Gun Culture 2.0 and diversity within Gun Culture 2.0.

This diversity sets the stage for some speculation about possible futures for American gun culture: (1) post-Bruen growth and consolidation of Gun Culture 2.0; (2) diversity within Gun Culture 2.0 and across gun culture generally leads to a situation where “the center cannot hold” and gun culture fragments with no main center of gravity going forward; and (3) a Gun Culture 3.0 centered on Second Amendment politics.

This latter idea is one that was floated, prematurely in my view, by Claire Boine and her colleagues in their article, “What is gun culture? Cultural variations and trends across the United States.”

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Light Over Heat #30: Overview of My Work on American Gun Culture

This is my 30th consecutive weekly episode of “Light Over Heat”! Because I am seeing more people watching these videos coming from outside my existing social networks, I thought I would celebrate #30 by giving a brief overview of my approach to American gun culture and highlight a few of my key works for those interested.

Thanks for dedicating a bit of your valuable time to engaging my thoughts. I deeply appreciate it.

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How Do Gun Owners Respond to Mass Shootings Like Uvalde?

Recently I spoke on background to a couple of producers working on a news special on gun violence-related trauma. Speaking “on background” means that I would not be quoted but the producers are trying to get a better understanding of their subject matter as they proceed to put the special together.

I am usually happy to do this in order to try to have a point of view represented in the final product that might otherwise not be. For me, as someone who specializes not in gun violence but in gun culture, the POV is that of the normalcy of guns and gun owners.

In the course of our discussion, one of the producers asked me, “How do gun owners respond to mass shootings” like Uvalde?

“Woman and grief” by x1klima, CC BY-ND 2.0

My response (paraphrasing here):

Like any normal human being does. They feel grief, rage, disbelief, compassion, and other normal human emotions.

Many might want to offer their thoughts and/or prayers for the individuals, families, and communities affected, but “thoughts and prayers” have now been weaponized by activists who insist that the only appropriate response to mass shootings is gun control right now. Which, of course, has been politicized as “common sense.”

It was a very interesting question to ask, but an important one, and I was glad that I had the opportunity to answer it as the producer seemed as if he had genuinely never thought of my answer.