TLDR: I just posted a publicly-accessible pre-print of a book chapter, “A Woman’s Place in Gun Advertisements: The American Rifleman, 1920-2019,” co-authored with recent Wake Forest University graduate (and current George Washington University Law School 1L) Riley Satterwhite and my son Paul Yamane (Wake Forest ’16). The chapter is scheduled to appear in the forthcoming Second Edition of the book, Understanding American Gun Culture.
For longer than I care to remember, I have been working on an analysis of the portrayal of women in gun advertising. I have posted some elementary thoughts about this along the way, including on Crimson’s Trace’s interesting banner at the 2016 NRA annual meeting and a pair of ads they ran in The American Rifleman in 2009, as well as a TV ad for the M&P Shield placed on Sportsman’s Channel by Smith & Wesson.
Although gun culture is typically characterized as embodying hegemonic masculinity, looking at advertisements over a 100 year time period complicates the gender story. To wit: As soon as I embarked on my study of the rise of self-defense (Gun Culture 2.0) using ads in The American Rifleman (and later Guns), I noticed some surprising appearances of women in those magazines. One example I first posted about in 2015 (did I mention I have been at this for a while?) was an ad for Peters Cartridges featuring a Lady Champion shooter which ran in January 1937.
I have been very fortunate that my job has not been adversely affected in a major way by the COVID19 pandemic this year. Which is not to say that it has been completely unaffected. The already inadequate amount of funding I receive from Wake Forest to conduct my research is going away for the foreseeable future (much more on this in the coming months). And other responsibilities of my faculty job are squeezing out my research and writing time right now (hence so few posts here and on Gun Culture 2.0 lately, which is why I am cross-posting this to both blogs).
I have spent weeks this summer learning how to teach online, developing and teaching 2 sections of Introduction to Sociology online, and facilitating a Peer Learning Group on online education for my department colleagues.
Also, because my personal and family life has not been as disrupted by COVID19 as some of my professional peers, I have tried to say “yes” to every request to review manuscripts, books, and promotion dossiers I have received since March.
Among the assignments I have accepted is to review the book, Land, God and Guns: Settler Colonialism and Masculinity in the American Heartland (Zed, 2020), for Choice Reviews. (Choice Reviews is run by the Association of College and Research Libraries and is used by academic librarians to select materials for their collections.)
As noted previously, for the final assignment of the semester in my Sociology of Guns Seminar in Spring 2019, students were asked to write a 1,000 to 2,000 word essay in which they would:
revisit your previous personal experience with and understanding of guns in the U.S. (as expressed, e.g., in the field trip reflection essay) in light of your consideration of the role guns actually do play in American society. Reflecting on what you learned from completing your major writing assignment, as well as the class more generally, discuss how your mind has (and/or has not) changed. Conclude this paper by considering what more you need to know in order to make informed choices about your own participation with and the place of guns in the communities in which you live and will live in the future.
This student’s background was familiar to me as I meet many women whose grandfathers, fathers, and brothers hunt but whose grandmothers, mothers, sisters, and themselves do not. So, although her father and brother hunted together, she had never fired a gun before this field trip.
Mother and daughter shooting at Veterans Range, Mocksville, NC. Photo by David Yamane
I concluded a recent post saying if anyone ever asks you how many gun owners there are in America, you can tell them AT LEAST: 40% of households in America have guns in them and 30% of individuals in America personally own a gun.
Saying AT LEAST is crucial here, because these figures underestimate the actual rate of gun ownership in the United States. How badly they underestimate gun ownership we do not and cannot know precisely. My educated guess is that the underestimate is at least 10%, that 25% would not be an unreasonable amount, and more than 25% is likely.
So, if anyone ever asks you how many gun owners there are in America, you can tell them, No one really knows but PROBABLY:
44 to 50% of households (or more) in American have guns in them
33 to 37% of individuals (or more) in America own a gun